Simple pricing, no surprises

Start free. Upgrade when you want the full programme. Cancel any time.

Pay annually and get two months free

Free

For getting started

£0 / forever

The free guides on protein and strength training, with every source listed
Ten AI assistant questions a month
Personalised goals and preferences

Create a free account

Gold

Ultimate

With coaching

Coaching every week

£29.99 / month

Everything in Gold
A weekly one-to-one consultation with our fitness experts
A coach who reviews your progress and plans your week
Priority answers from the team

Choose Ultimate

Payments are not live yet. Founding members join free today and will be told clearly before any billing starts. The Ultimate consultation is coaching with our fitness experts, not medical care.

Pricing questions

Can I really start free?

Yes. The free plan needs no card and does not expire. It includes the free guides on protein and strength training, which anyone can read in the knowledge base, and ten AI assistant questions a month.

What is the difference between Gold and Ultimate?

Gold gives you the full guide library, unlimited AI assistant and member tools. Ultimate adds a weekly one-to-one consultation with one of our fitness experts, who reviews your progress and helps you plan the week. Everything in Gold is included in Ultimate.

What does founding member mean?

Payments are not switched on yet. Sign up now and you join as a founding member: you get access while we finish the billing setup, and we will tell you clearly before any payment is ever taken.

How do I cancel?

From your membership page, at any time. There is no minimum term and no cancellation fee. Monthly plans stop at the end of the month; annual plans simply do not renew.

Is the Ultimate consultation medical care?

No. It is coaching with our fitness experts, focused on habits, nutrition and training. Weight Loss Hut does not provide medical advice and is not a substitute for a consultation with a regulated clinician.