Everything you need to lose weightUnder one roof.
Nutrition, strength and coaching for people losing weight on a smaller appetite - with an AI assistant that knows your goals. Built for losing weight well, and keeping it off for good.
Three things, done properly
Eat well on a smaller appetite
When you eat less, every meal has to work harder. Our nutrition guides and meal patterns are built around smaller portions that still deliver the protein, fibre and micronutrients your body needs.
Keep your strength
Losing weight without a plan means losing muscle too. Simple, beginner-friendly strength training and protein targets help you protect the muscle that keeps you capable and well.
Keep it off for good
Maintenance is the half of weight loss nobody talks about. We treat it as the main event, with guides and tools for the months and years after the scales stop moving.
Guides you can actually trust
Every guide grades its claims by strength of evidence, lists its sources and shows when it was last reviewed. No hype, no miracle fixes - just what the research supports, written in plain English.
How it works
Join free, tell us your goals and food preferences, then work through your nutrition and strength guides with the AI assistant on hand. Three steps, no card needed to start.
See how it works in full →Start free. Stay for the programme.
Selected guides and limited AI questions cost nothing. Gold unlocks the full library and unlimited assistant from £9.99 a month. Ultimate adds a weekly one-to-one with a fitness expert. Cancel any time.
What members say about the programme
“The meal ideas finally fit how much I actually want to eat. I have stopped cooking a dinner and throwing half of it away.”
“Two short strength sessions a week, laid out for me with no guesswork. Carrying the shopping upstairs feels different now.”
“Being able to ask a sensible question at ten at night and get a sensible answer is what keeps me consistent.”